Elena Sukhoveeva
Muzhiki (men)
Exhibition Invasion. Typography Cultural Center, Krasnodar, Russia. 2016
Curator: Elena Sukhoveeva
Kristina Syrchikova has been shooting the project “Men” for several years in the Russian province. The subject of roadside, of a simple imperceptible man, gets very lively and truthful. From well-established TV advertising images it sends us to the common people — plain-spoken men, on which unbeknownst to all, our life rests. Glorified as heroes in Soviet times, they became outcasts of nowadays. And it is even more interesting to look into the faces of these people, now forgotten. The series is also interesting as it has no black and white accents, but simply enables us to understand what this life is, in all its diversity and simplicity.